Tassie Tourism Ambassador Program

Tassie Tourism Ambassador is recognition for the great job you’re already doing offering visitors to our state a warm Tassie welcome. But could you be doing more?
Are you starting out or already working in the tourism and hospitality sector, or an interested local who wants to develop skills to offer a great visitor experience?
Are you proud of where you live and want to show it off to people that visit your region? Then don’t hesitate to register and do the course to become a Tassie Tourism Ambassador now!

Tourism Industry Council Tasmania

Facilitated by Tourism Industry Council Tasmania this program is delivered in partnership with an authority in each town, be it the local Council, Local Tourism Association, Chamber of Commerce, or Regional Tourism Organisation to have a bespoke program delivered in their town/city.

Tassie Ambassador Program

Who is the program designed for?

This program is for anyone that has the opportunity and desire to interact with visitors to Tasmania. We know you already do a great job and you’re a great person, this course will simply help you improve your understanding and place within the visitor economy, as well as your ability to offer a great visitor experience to the destination in which you live and work.

You might work in:

  • Food and beverage service
  • Events
  • Accommodation business
  • Tourist attraction
  • Tours
  • Seasonal work
  • Student
  • Or you might be a taxi driver, service station attendants, retail worker, etc.

Why should I do this course?

This program will enable tourism operators and staff to learn the basics of the tourism industry and how to offer a great Tassie experience. The course can be used as an induction or to complement an existing staff training program.

The more people that complete the course and wear the badge, the more it will become a talking point and encourage visitors to gravitate towards those that wear the badge, knowing they’ll have an amazing experience. We hope you’ll get on board with your staff when your destination comes online.

We know that when visitors are greeted at every touchpoint during their stay with a warm welcome and genuine interaction, they will have a positive experience. Positive experiences lead to loyal advocates and rave reviews which builds awareness of a destination and motivates consumers to travel, tell their friends, and come back again and again.

Course Outline and Information

Knowing as much as you can about your area and why it’s so special helps you to give visitors accurate information and recommendations with confidence. Module 2 of the course includes videos and additional readings are relevant to the destination. Select from the list which area you’d like to learn about. You must complete at least one destination to successfully complete this course. You can come back and learn about other destinations as they are loaded if you wish!

Available destinations:

  • West Coast: Tasmania’s west coast attracts the intrepid, adventurous spirits seeking unique and stunningly wild places.
  • East Coast (southern): From Bicheno to Buckland, this module highlights pristine beaches, breathtaking views and adventure.
  • Launceston and the Tamar Valley: The region provides a stunning canvas for the production of food and drink, with Launceston recently recognised as a UNESCO City of Gastronomy

By working through this free online training course, you will gain the skills and confidence to offer tourists (we prefer to call them visitors) a genuinely heartfelt welcome – the type that only a person who loves their region can deliver.

We know that if visitors are greeted at every touchpoint during their stay with a warm welcome and genuine interaction, they’ll have a positive experience. Positive experiences lead to loyal advocates and rave reviews that encourages more people to come and visit too!

Why become a Tassie Tourism Ambassador?

  • Gain a meaningful and respected credential for your CV
  • Build valuable and transferable skills
  • Help with your career advancement
  • Networking opportunities with other tourism people
  • Stay up to date with regular advice and notifications
  • Be in the running for Tassie Tourism Ambassador of the Year Award

To become a Tassie Tourism Ambassador, you will need to successfully complete all the elements of the online course.

There are four modules to work through with some mini quizzes along the way:

  • Module 1: Understanding the tourism industry
  • Module 2: Showcasing your destination
  • Module 3: Storytelling
  • Module 3: Exceeding Customer Expectations

You need to work through them one at a time, moving forward after each one is complete. If you want to stop at any time, you are welcome to come back when you’re ready and keep going from where you left off. Take as long as you need.

The course is FREE and will take around 2-3 hours to complete online.

Once you’ve watched the short videos, done some reading and successfully completed the quizzes, you’ll be rewarded with Tassie Tourism Ambassador status.

You’ll receive an e-certificate in the interim, followed by a printed certificate and lapel badge at the next Graduation Ceremony in your area.

You can add it to your CV and demonstrate to future employers that you care enough about your area to want to offer all visitors a warm Tassie welcome.

Ready to become a Tassie Tourism Ambassador?


Need a customised tailored solution for your organisation or business? Contact us at info@vxt.org.au or phone 03 6387 7244

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